About Soul & Lane
Welcome to Soul & Lane, your haven of home inspiration.
We are here to celebrate the intricate art of home decor, blending timeless elegance with the freshest trends, handpicked to inspire and resonate with you. At Soul & Lane, we go beyond just curating; we share attainable, vibrant, and genuine ideas that breathe life into every space, making your home a reflection of your spirit.
At Soul & Lane, we cherish the beauty and personal touch that a well-decorated space can bring to a home. Our mission is straightforward: we spotlight creators who add personality and warmth to every room, making the dream of having a magazine-worthy home attainable without breaking the bank.
How We Do It
Curated Posts: Our hand-picked posts revolve around specific decor elements, trends, and rooms, bringing you the freshest and most inspiring ideas from around the globe.
Community Insights: Leverage the wisdom of a community that shares genuine experiences, discussing the pros and cons of various decor solutions openly and honestly.
Product Guides: Our professional interior designers and decorators meticulously research and curate products, presenting you with collections that can transform your home while saving you time.
It all started with a simple apartment remodel that our founder undertook. Faced with a whirlpool of choices, the simple task of choosing the right color for kitchen cabinets and hardware metamorphosed into endless hours spent on social media, scrolling through design inspirations.
This journey illuminated a realization: the true essence of home décor inspiration lies in the experiences of real people, with real homes, sharing their authentic journeys of transforming spaces, one room at a time. Soul & Lane spotlights these genuine creators and home enthusiasts, fostering a vibrant community sharing more than just décor ideas but their personal triumphs, mishaps, and heartfelt stories.
Who We Are
Guiding Principles of the Editorial Team
At the heart of our work is a nurturing space that celebrates every individual’s journey in home decor. Our skilled team of writers, editors, and interior designers is dedicated to meeting the needs and aspirations of our dynamic community, providing reliable and current insights based on heartfelt experiences in home decor.
We believe in the power of collective wisdom. Our approach encourages collaboration, valuing practical insights derived from genuine experiences. This creates a rich and supportive environment for all home decor enthusiasts to learn, grow, and share.
Ethical Affiliate Marketing
Trust and impartiality ground our affiliate relationships. We commit to recommending only products and services that align with our audience’s needs, ensuring that each suggestion comes from a place of genuine appreciation and understanding of what our community values.
No Sponsored Content
We maintain a strict no-sponsored-content policy. This ensures that every story and advice shared stems from a place of genuine passion and experience, safeguarding a space where authenticity reigns supreme.
Transparency in Authorship
We believe in giving credit where it is due. Every article clearly attributes the contributions of each individual involved in its crafting, promoting a culture of respect, acknowledgment, and transparency. This gives readers a window into the dedicated team that brings each piece to life.
Unaltered, Authentic Imagery
Our platform is a haven for true visual storytelling. We are committed to presenting unaltered photos, duly credited to their creators, to foster a gallery of vibrant and genuine visual narratives that beautifully accompany our rich content tapestry.
Diversity in Visual Narratives
Embracing diversity is a cornerstone in our content creation. We are committed to showcasing a rich and varied array of visual stories that resonate with the vibrant, multifaceted community we serve. This ensures that Soul & Lane remains a hub for colorful, inclusive, and enriching narratives that celebrate diversity in every form.
The Life Cycle of an Article
At Soul & Lane, every article blossoms through a collaborative and meticulous process, attentively guided at every stage to ensure a harmonious blend of expertise and passion.
Conceptualization by Interior Designers: Our journey begins with our interior designers selecting captivating images to set a visual tone that aligns seamlessly with the forthcoming content, laying a strong foundation for the narrative to build upon.
Crafting by Expert Writers: With a foundation in place, our seasoned writers, all fervent home décor enthusiasts, take the reins, weaving vibrant narratives and insightful analysis to breathe life into each article.
Editorial Oversight: Upholding the high standards Soul & Lane is renowned for, our editorial team scrutinizes every detail, enhancing clarity and ensuring factual accuracy to present content that is both trustworthy and compelling.
Publication: Culminating a rigorous creative process, the polished article finally graces our platform, ready to inspire readers and guide them on their enriching journey in the world of home décor.
Soul & Lane Affiliate Disclosure
We are devoted to helping you sculpt a home that mirrors your dreams and aspirations. To facilitate this mission, we use affiliate links to fund the operations of our website, ensuring we can continually offer you fresh and inspiring home décor content.
What are Affiliate Links?
Simply put, affiliate links are unique links that notify retailers that we referred you. When you buy products through these links, we may earn a small commission at no additional cost to you. This revenue is vital in maintaining Soul & Lane, allowing us to create the content you love.
To maintain transparency, we place a succinct disclosure at the beginning of each article, linking to this page for a detailed explanation. This way, it’s the first thing you see, keeping honesty at the forefront.
Our dedication to unbiased reviews remains unwavering. Our talented team of interior designers curates product guides with your best interest at heart, unaware of the commission rates, ensuring genuine recommendations every time.
Affiliate Programs and Their Relevance
We primarily partner with Amazon.com and the LTK program due to their extensive collection of products and reputable brands. This alignment ensures we can offer a rich and diverse array of home décor options without bias towards any specific brand, providing you with impartial advice and suggestions.
Soul & Lane is a participant in the Amazon Services LLC Associates Program which is an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates. In other words, as an Amazon Associate, we earn from qualifying purchases.
Adherence to Program and FTC Requirements
We abide by all the regulations set forth by our affiliate programs and the FTC, pledging our commitment to adhere to these guidelines diligently, ensuring a trustworthy relationship with you, our valued visitor.