About Soul & Lane
Welcome to Soul & Lane, your haven of home inspiration.
We are here to celebrate the intricate art of home decor, blending timeless elegance with the freshest trends, handpicked to inspire and resonate with you. At Soul & Lane, we go beyond just curating; we share attainable, vibrant, and genuine ideas that breathe life into every space, making your home a reflection of your spirit.
Mission Statement
At Soul & Lane, we cherish the beauty and personal touch that a well-decorated space can bring to a home. Our mission is straightforward: we spotlight creators who add personality and warmth to every room, making the dream of having a magazine-worthy home attainable without breaking the bank.
How We Do It
Curated Posts: Our hand-picked posts revolve around specific decor elements, trends, and rooms, bringing you the freshest and most inspiring ideas from around the globe.
Community Insights: Leverage the wisdom of a community that shares genuine experiences, discussing the pros and cons of various decor solutions openly and honestly.
Product Guides: Our professional interior designers and decorators meticulously research and curate products, presenting you with collections that can transform your home while saving you time.
Our Story
It all started with a simple apartment remodel that our founder undertook. Faced with a whirlpool of choices, the simple task of choosing the right color for kitchen cabinets and hardware metamorphosed into endless hours spent on social media, scrolling through design inspirations.
This journey illuminated a realization: the true essence of home décor inspiration lies in the experiences of real people, with real homes, sharing their authentic journeys of transforming spaces, one room at a time. Soul & Lane spotlights these genuine creators and home enthusiasts, fostering a vibrant community sharing more than just décor ideas but their personal triumphs, mishaps, and heartfelt stories.
Who We Are
Zakhar Ivanisov
Meet Zakhar Ivanisov, the founder and creative force behind Soul & Lane. Based in Seattle, WA, Zakhar has dedicated the last seven years to the interior decorating industry, establishing a reputation as a design expert and home goods innovator.
Zakhar’s journey into the world of interior décor was not traditional. He started his career as an entrepreneur and later pursued an MBA degree at the prestigious University of Virginia.
His exceptional understanding of style, trends, and functionality has allowed him to create Soul & Lane, a platform that resonates with a broad audience. Collaborating with a team of talented designers, he has also developed and launched a successful line of home goods, including chic storage boxes and textiles, which are now sold in major retailers across the U.S.
Zakhar’s journey reflects his belief that design is not just about aesthetics but also functionality and comfort. Through Soul & Lane, he shares his design philosophy, aiming to inspire others to transform their homes into personal sanctuaries that are both beautiful and functional.
Laura Schmits
Laura is a décor professional and senior editor at Soul & Lane. She is also a middle school English and Social Studies teacher, trail runner, world traveler, and twin mom. She blogs about all things home decor, parenting, and education. You can learn more about her at www.crackedvases.com
When she has time in her busy schedule, you’ll find Laura tearing apart rooms in her house and putting her DIY skills to use to create new, inviting spaces. She loves getting her hands dirty with new projects and seeing her home design visions become reality!
Samantha Hiatt
Writer
Meet Samantha, a mother, freelance writer, and Family and Consumer Sciences, Educator. Associated with this curriculum is a certification in interior design that initially sparked her love for curating beautiful spaces.
As a child, she grew up in a military family, exposing her to a myriad of architectural home styles. This taught her that every kind of room can be beautiful, be it large or small, with a vision and the right decor. Samantha’s style can be described as a little glam and a little vintage. She loves finding polished antiques that can be blended with modern sparkly elements.
In her free time, she enjoys playing the piano, reading, baking, exercising, and spending time with her family. She loves to travel and hopes to explore the world with her husband and little ones someday.
She is based in Virginia.
Taylor Travers
Writer
Taylor is a full-time writer with supreme love for literature and storytelling. The only thing that brings her greater joy than books, is baking the perfect dessert.
When it comes to home décor, Taylor is obsessed with creating decorations from scratch and refinishing seemingly helpless furniture. It is her belief that anything can be turned into a masterpiece.
Angelica Ng
Writer
Angelica Ng is a freelance writer based in Canada. She strives to showcase how beautiful stringing words together can be and has spent over the past decade sharing her passion for storytelling in magazines, newspapers, and blogs.
She is inspired by home décor that transforms a space into a place of discovery and delight and believes the best stories are told in a home that allows one to dream endlessly.
Dianthe Milonas
Writer
Meet Dianthe, a freelance writer, architecture student, and gecko mom with a passion for home décor. When she isn’t writing or feeding her little dinosaurs, she can be found tending to her plants or redecorating her space.
With a keen eye for design and a knack for creating cozy and inviting spaces, Dianthe’s writing focuses on practical tips and creative ideas for making any house feel like a home. She focuses on creating a relaxing environment in her own space with calming base colors, lots of plants, and warm lighting. She believes every space would be enhanced with a bit of love, time, and greenery.
She is based in British Columbia, Canada.
Brianna Steckler
Writer
Brianna is a homeschooling mom of two rambunctious “Irish Twin” boys. She is a mechanical project engineer that comes to us with an extensive background as a landscape architect, real estate agent, business owner, and freelance writer.
In her free time, she is an avid gardener, woodworker, marathoner, and cook. Growing, harvesting, and preserving most of her family’s organic produce right at home quickly became a passion after she and her husband began raising their family. They split their time between Washington and their homestead in Montana, where they hunt, fish, hike, and camp together.
Her interior design interest are centered around creating a cozy, family-focused home. She is especially drawn to any style concepts pertaining to the modern farmhouse, hygge, and Scandinavian styles. Some she has recently liked experimenting with and incorporating into her home are the southwestern and boho styles due to their warm earthy tones and organic elements.
Sara Dennis
Writer
Jenna
Writer
Jenna is a mother, teacher, and writer based in the UK. When she isn’t being bossed around by her young daughter, she can often be found practicing calligraphy – turning words into art.
Jenna’s love for home décor centers around all things hygge. She is hooked on making her home welcoming and cozy with muted color palettes, ambient lighting, soft fabrics, and natural textures.
Noelle K. Moser
Writer
Noelle is a multi-disciplinary writer, blogger, and homeschool teacher. When not writing about various subjects, you can find her deep into a book or furthering her education on her academic passions of astrophysics, geology, and paleontology.
She is also a seasoned backyard chicken keeper with a decade under her wings. She maintains a blog about her adventures starring her “backyard divas” called The Kuntry Klucker. In her free time, she enjoys gardening, tending her grape arbor, and enjoying country life.
When it comes to home décor, she is obsessed with farmhouse aesthetics and incorporating her “backyard divas” in her home décor as much as possible. She also enjoys creating useful ways to repurpose unique antique items to incorporate into her home décor.
Noelle is based in Maryville, Tennessee
Ellisha Mannering
Writer
Ellisha is a freelance writer, wife, and mom of two boys. When she isn’t writing she loves to travel, hike, fish, and kayak. She also coaches a baton group and her local high school majorette line. Ellisha loves neutral decor that stays up all season but also mixes well with holiday decor. She also enjoys making her own home decor.
She is based in Ohio.
Guiding Principles of the Editorial Team
Community-Centric
At the heart of our work is a nurturing space that celebrates every individual’s journey in home decor. Our skilled team of writers, editors, and interior designers is dedicated to meeting the needs and aspirations of our dynamic community, providing reliable and current insights based on heartfelt experiences in home decor.
Collaborative Spirit
We believe in the power of collective wisdom. Our approach encourages collaboration, valuing practical insights derived from genuine experiences. This creates a rich and supportive environment for all home decor enthusiasts to learn, grow, and share.
Ethical Affiliate Marketing
Trust and impartiality ground our affiliate relationships. We commit to recommending only products and services that align with our audience’s needs, ensuring that each suggestion comes from a place of genuine appreciation and understanding of what our community values.
No Sponsored Content
We maintain a strict no-sponsored-content policy. This ensures that every story and advice shared stems from a place of genuine passion and experience, safeguarding a space where authenticity reigns supreme.
Transparency in Authorship
We believe in giving credit where it is due. Every article clearly attributes the contributions of each individual involved in its crafting, promoting a culture of respect, acknowledgment, and transparency. This gives readers a window into the dedicated team that brings each piece to life.
Unaltered, Authentic Imagery
Our platform is a haven for true visual storytelling. We are committed to presenting unaltered photos, duly credited to their creators, to foster a gallery of vibrant and genuine visual narratives that beautifully accompany our rich content tapestry.
Diversity in Visual Narratives
Embracing diversity is a cornerstone in our content creation. We are committed to showcasing a rich and varied array of visual stories that resonate with the vibrant, multifaceted community we serve. This ensures that Soul & Lane remains a hub for colorful, inclusive, and enriching narratives that celebrate diversity in every form.
The Life Cycle of an Article
At Soul & Lane, every article blossoms through a collaborative and meticulous process, attentively guided at every stage to ensure a harmonious blend of expertise and passion.
Conceptualization by Interior Designers: Our journey begins with our interior designers selecting captivating images to set a visual tone that aligns seamlessly with the forthcoming content, laying a strong foundation for the narrative to build upon.
Crafting by Expert Writers: With a foundation in place, our seasoned writers, all fervent home décor enthusiasts, take the reins, weaving vibrant narratives and insightful analysis to breathe life into each article.
Editorial Oversight: Upholding the high standards Soul & Lane is renowned for, our editorial team scrutinizes every detail, enhancing clarity and ensuring factual accuracy to present content that is both trustworthy and compelling.
Publication: Culminating a rigorous creative process, the polished article finally graces our platform, ready to inspire readers and guide them on their enriching journey in the world of home décor.
Soul & Lane Affiliate Disclosure
We are devoted to helping you sculpt a home that mirrors your dreams and aspirations. To facilitate this mission, we use affiliate links to fund the operations of our website, ensuring we can continually offer you fresh and inspiring home décor content.
What are Affiliate Links?
Simply put, affiliate links are unique links that notify retailers that we referred you. When you buy products through these links, we may earn a small commission at no additional cost to you. This revenue is vital in maintaining Soul & Lane, allowing us to create the content you love.
To maintain transparency, we place a succinct disclosure at the beginning of each article, linking to this page for a detailed explanation. This way, it’s the first thing you see, keeping honesty at the forefront.
Our dedication to unbiased reviews remains unwavering. Our talented team of interior designers curates product guides with your best interest at heart, unaware of the commission rates, ensuring genuine recommendations every time.
Affiliate Programs and Their Relevance
We primarily partner with Amazon.com and the LTK program due to their extensive collection of products and reputable brands. This alignment ensures we can offer a rich and diverse array of home décor options without bias towards any specific brand, providing you with impartial advice and suggestions.
Amazon.com Disclosure
Soul & Lane is a participant in the Amazon Services LLC Associates Program which is an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates. In other words, as an Amazon Associate, we earn from qualifying purchases.
Adherence to Program and FTC Requirements
We abide by all the regulations set forth by our affiliate programs and the FTC, pledging our commitment to adhere to these guidelines diligently, ensuring a trustworthy relationship with you, our valued visitor.
Connect with Us
Your journey is as important as the destination. We invite you to share your home décor narratives, suggestions, or reach out with questions through our Contact Us page. Connect with a community of like-minded enthusiasts on Instagram, Facebook, and Pinterest for a daily dose of inspiration.